The implications of colour’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could increase the effectiveness of your company’s branding methods.
Research suggests that your logo’s and its branding design—and specifically its colors—have more bearing on your customers’ opinions than you might think.
The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing.
When it comes to picking the “right” color, research has found that predicting consumer reaction to color appropriateness is far more important than the individual color itself.
Here we have an amazing infographic from the marketing automation software website called Marketo that is packed with information about what brand colours say about your business. The infographic start off with some brand colour facts and then we have some data about which colours companies are using most and then finally there is information about how people react to different colours including red, purple, blue, green and more.
We hope that you enjoy this brand colours infographic and please share with your pals on social media.