Facebook introduced Instant Articles, a fast and interactive experience for reading articles in News Feed.
Instant Articles is a tool for publishers to create fast, interactive articles on Facebook and was designed to give them control over their stories, brand experience and monetization opportunities.
Facebook is working with nine launch partners for Instant Articles: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild.
Along with a faster experience, Instant Articles introduces a suite of interactive features that allow publishers to bring their stories to life in new ways. Zoom in and explore high-resolution photos by tilting your phone. Watch auto-play videos come alive as you scroll through stories. Explore interactive maps, listen to audio captions, and even like and comment on individual parts of an article in-line.
Learn More about Instant Articles here : http://instantarticles.fb.com/