Taking on Twitch,Google has finally announced YouTube built for gamers , an app and dedicated website designed to be a home for all its gaming video both live-streamed and on demand. YouTube Gaming will launch this summer starting in the US and UK.
A COMPLETELY DIFFERENT EXPERIENCE FROM THE REST OF YOUTUBE
Google is making YouTube Gaming as a completely different experience from the rest of YouTube; according to the announcement post, “you can search with confidence, knowing that typing ‘call’ will show you ‘Call of Duty’ and not ‘Call Me Maybe'” (for the record, I’m seeing three Call of Duty suggestions ahead of “Call Me Maybe”). More than 25,000 games will reportedly have their own landing pages for related videos in addition to channels from game companies and YouTube content creators. It doesn’t seem to be, however, an altogether separate platform — all the videos we’re seeing today exist on YouTube proper as well.
[sf_imagebanner image=”https://conflutech.com/wp-content/uploads/2015/06/Youtube-Gaming-Preview.png” animation=”none” contentpos=”center” textalign=”center” extraclass=””][/sf_imagebanner]Google is promising “an improved live experience that makes it simpler to broadcast your gameplay to YouTube.” That includes, according to product manager Barbara Macdonald, improved latency, highlight clipping, and more. And yes, you can monetize the streams through ads (including midroll ads) and fan funding.
No premium subscription options at this point.
